DM46

Course Instructor OdinSchool

FREE

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Course Overview

Schedule of Classes

Course Curriculum

1 Subject

Digital Marketing

19 Exercises • 101 Learning Materials

Bootcamp Walkthrough

Starter Checklist

LMS Walkthrough

First Step-Self Introduction Video

Student Intro Video

Exercise

Statement of purpose

Exercise

Survey on Behavioral Skills

Exercise

Week 1 - What is Marketing

Introduction to Marketing

Objectives & Components of Digital Marketing

Functions of Marketing

Market Segmentation and Targeting

SWOT Analysis

Assignment

Quiz

Exercise

Assignment Solution

Week 2 - Understanding the Digital landscape

Opportunities and Stats Around Digital Marketing

Digital Marketing Metrics

Funnels in Digital Marketing

Use of similarweb Tools

Consumer Centricity

Consumer Behaviour

Assignment

Quiz

Exercise

Assignment Solution

Week 3 - Social Media Marketing - Part 1

Social Media Marketing

Social Media KPI's

Meta Ads Manager

Facebook Ads Overview With Examples

Facebook Ads Library

Facebook Ads Manager

Facebook Ads - Audience and Campaign Types

Facebook Ads Campaign Setup

Facebook Ads - AdSet Setup

Setting up Facebook Ad

Facebook Ad Scheduled

Week 4 - Social Media Marketing - Part 2

Facebook Ads Reporting

Updating Running Facebook Ad

Creating New Ad Under AdSet

Setting Up Meta Leads Campaign

Setting Up Detailed AdSet For Facebook Leads Campaign

Setting Up Instant Form & Privacy Policy For Leads Ad

Setting Up Instant Form For Lead Ad

Downloading Leads

FB Leads Reporting

Facebook Reporting, Summary & Help Centre

Assignment

Quiz

Exercise

Week 5 - Building Web Presence

Introduction to Design & Building Web Presence

Website Components & UI_UX

Wireframes & Information Architecture of Website

Look & Feel of Website

The Hook Framework

Introduction to WordPress.com

Setting up a New Theme in WordPress.com

Launching Free WordPress Website

WordPress Theme, Post and Pages

Domain and Hosting

InfinityFree for Building Website

Installing WP in InfinityFree and Installing Plugins

Buying Custom Domain

Domain Forwarding

Changing DNS Settings for Adding Custom Domain

Custom Domain Setup in InfinityFree

Week 6 - SEO

Introduction to SEO

SERP Overview

On Page SEO

SEO Popular Tools

SEO Strategy

SEO Types

Use of YoastSEO Plugin - LIVE

Optimizing Blog Using YoastSEO

Blog Optimization Using YoastSEO

YoastSEO Plugin Summarized

Assignment

Quiz

Exercise

Week 7 - Email Marketing with GetResponse

Introduction to Email Marketing

Types of Email Marketing

Email Marketing KPIs

Exploring GetResponse from Scratch

Setting Up Contact List and Emails

Email Automation Campaign in GetResponse

GetResponse Reporting & Understanding Metrics

Exploring Mailchimp

Assignment

Quiz

Exercise

Week 8 - Content & Influencer Marketing

Introduction to Content Marketing & It's Importance

Content Marketing with Real-Time Examples

Content Marketing Tools & Matrix

Key Takeaways around Content Marketing

Introduction to Influencer Marketing

All About Influencer Marketing

Tools & Live Examples for Influencer Marketing

Quiz

Exercise

Week 9 - AI for Marketing

Introduction to Generative AI and Prompting

Advanced Prompting

Exploring AI Tools

SEOToolAdda

Quiz

Exercise

Week 10 - Freelancing, Affiliate Marketing, LinkedIn and Resume 101

Freelancing

Affiliate Marketing

Benefits of Affiliate Marketing

Resumes, Portfolio and LinkedIn

Quiz

Exercise

Week 11 - Google Search & Display Ads - Part 1

Search Engine Marketing & Bidding Types

Type of Buying Model in SEM & Keywords

Week 12 - Google Search, Display Ads & Web Analytics (Google Analytics) - Part 2

Google Ads Live and Smart Campaign Setup - Part 1

Google Ads Live and Smart Campaign Setup - Part 2

Smart Campaign Reporting & Google Keyword Planner

Google Search Campaign - Part 1

Google Search Campaign - Part 2

Google Search Campaign - Part 3

Creation of Google Display Ads

Introduction to Google Display Ads

Responsive Display Ads and GDN

Google Ads - Insights and Reports

Introduction to Web Analytics

Google Analytics - Part 1

Google Analytics - Part 2

Assignment

Quiz

Exercise

Capstone Project

Capstone Project (Deadline: 22nd November 2024, 10 AM)

Assignment

Course Instructor

OdinSchool

128 Courses • 25703 Students